Remove the Fake Men's Guinness World record of John O'Groat's to Lands End on Foot

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The "Jogle" is a wonderful, inspiring and simple to grasp event, if a little brutal.  How fast can a human athlete travel on foot from the End to End points of Britain?  ie John O'Groat's to Lands End [or the opposite direction which is known as "Lejog"]. 

In 1995, top 'Multi-dayer' Richard Brown, set a Guinness World Record time of 10 days and 2 hours, besting ultrarunning icon Don Ritchie in the process.  In August 2020, GB Team member and European 6-day Champion Dan Lawson ran 9 days and 21 hours, in a performance universally hailed as "magnificent".  There were very few mistakes or setbacks, and astonishingly high speeds for the first few days.  

However, in May, 2002, a runner few ever heard of, called Andi Rivett [pictured], with no Multi-Day experience, "reduced" the Brown time by a whole day, or 10%, for a time of 9 days 2 hours, recognized by Guinness as the World Record.  His time is 19 hours superior to Lawson's - around 2 hours per day.  Rivett never produced another quality piece of running in his career, either before or after, and explains he "didn't enjoy club running".

The Rivett time is most certainly incorrectly logged.  For further info click here.   No-one in history has come close to the sustained pace of multi-day running that Rivett claims, except possibly for Greek 'Running God' Yiannis Kouros, but even he would have fallen well short of the mark, and note: Kouros could run 303km for the 24 hour run, whereas' Rivett's best effort in three outdoor attempts was 193km - a 'meagre' distance by Ultrarunning standards.

Rivett's verification for the run was pre-Garmin & social media; and consisted of witnesses saying they saw him go by, and photos of him running.  His coach and publicist Ivor Lloyd turns out to be his undercover step-brother - but the two carefully hide this connection from the world.  Lloyd monetised the run in several ways, via self-help books [for which he faked many reviews], a gym, physio, and life-coaching. 

Rivett & Lloyd never published the run's logbook or discussed it in any way, except to say he had no trouble, save for a blister and the odd monsoon.  Lloyd refuses to engage on the matter, and Rivett only communicates thru a spokeswoman called Rebekah Gilbert, who says that as Guinness have accepted the claim, it must be so.  Others have also claimed fake Jogle marks, one being Mark Vaz in 2016 who said he did 7 days, but that was quickly dismissed, and he withdrew the claim.  

The founder of the International Association of Ultrarunners, Andy Milroy explains why it's necessary the Jogle mark is correct:  “It is very important. I have spent a lot of time over the years investigating incorrect times.  They undermine genuine runners and detract from their achievements. It can even have a financial impact on potential funding and sponsorship.  More power to your elbow.

“By placing the bar at an unattainable level, genuine athletes are penalised. This is why Guinness have a responsibility to recognise only accurate, well documented marks by credible claimants.”