Inclusivity In Race And Body Sizes In Brand Advertisements And In Stores

Inclusivity In Race And Body Sizes In Brand Advertisements And In Stores

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JULIA LEYVA started this petition to Guess and

Walking into a store myself as a consumer, I love to look around the store at the pictures and the mannequins walking and searching for the clothes that I want to buy and add to my wardrobe. However if I really took an in depth search through a stores advertisement I highly doubt that I would find a model represented that looks like me. Why, because I'm not a size 2, I don't have a skinny "model" figure. For ages, advertising has long been targeted for the male gaze with the only models being chosen to model clothes are the ones that males deem attractive. Even today in our modern society this way of advertising can still be seen in companies like Victoria Secret, Abercrombie and Fitch, Guess, etc.

The only models deemed attractive would be the white skinny models and so only the white skinny models were represented in the fashion industry. My friend Caty and I not being these white skinny models decided enough was enough. That is why we created this petition. We are fighting for Inclusivity In Race And Body Sizes In Brand Advertisements And In Stores. Enough with the bogus sizes only suited to women and men who are fit and thereby deemed beautiful. Enough of the underrepresentation of normal bodies in stores. It is time for a consumer to be able to walk in and see someone that looks like them, not someone that represents about 2 percent of the population. 

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