Kids love cup cakes and those last plastic rings with monsters and princesses, Pudsey Bear, Halloween characters, or Christmas themes, make them even more irresistible. But once the cake is eaten, the ring is quickly forgotten about. Then is thrown away and it will never disappear.

How many millions of these rings languish in landfill? How many more will be made and sold in the next week? The next month? The next year?

If this product is aimed at Greggs’ child customers, then Greggs should be helping to protect the future of these customers, not filling their planet with pointless plastic.

Greggs, please cut the unnecessary plastic and use rice paper or an alternative edible option. You have a responsibility to your customers and to the planet.

My 7-year-old son found one of these plastic rings on the pavement today on the wall home from school. He correctly said “This is plastic is just a waste”. And that is all it is. Good for nothing. Loved for a fleeting moment then tossed aside and forgotten forever.

Let’s ask this much loved Northern institution to do the right thing and stop producing plastic that heads almost straight to landfill. Save the future for our children. Stop pointless plastic.