Petition Closed

Change the new logo of Assam Tourism

This petition had 53 supporters

To promote Assam Tourism in the global platform, the department (Assam Tourism) came up with a new logo on 4th September with the title 'Awesome Assam'. The logo came up with a humiliating promotional video where a two horned African Rhinoceros suddenly transforms into a one-horned Indian Rhinoceros.

Now coming to the flaws of the logo and promotional video. First of all, with so much public money spent, the logo is just a clip art with absolutely no creativity and terrible fonts. With other Indian States coming up with so many innovative ideas and advertisements in regards to tourism sector, this logo is an absolute humiliation for the people of Assam.

Secondly, the entire idea of the logo is copied and no effort has been put to make it. The proof of which is clearly available on the internet. Just type in "Tourism Logo Vector" on Google Search and you'll see where it was copied from. Else you can also click the link and view it (

Further, ideas from the logo of another travel website was copied. The picture is available on the link below:

Coming to the promotional video, there was a lot of scope to showcase the rich cultural, architectural, natural heritages of Assam. Assam has the largest river Island Majuli, its Satra and Mising culture, the Tai-Buddhist tribes of Upper Assam, Rainforests of Dihing-Patkai, Monuments of Ahom dynasty and so on. Yet, an African Rhino was shown and it was walking nowhere. Is that a joke?

There seems to be a smell of corruption lingering around. After spending so much public money, all they come up is a copied logo and a humiliating promotional video. Why would any sane and reasonable person even approve it?

I believe the People of Assam must ask for the change of the Logo and the Promotional Video and we must ensure that a quality logo and video is adopted so that our beautiful land of red rivers and blue hills is known to people across the globe and Assam ranks top among the states in terms of Tourism.

The Power is in your Hands.

So, please up this petition by 30th October, 2016 to show your support and inform your friends and family and share this through e-mail, Facebook, twitter, WhatsApp and other social media. You can use the same link as on the page.


The Concerned Assamese



Today: Concerned Assamese is counting on you

Concerned Assamese needs your help with “Government of Assam: Change the new logo of Assam Tourism”. Join Concerned Assamese and 52 supporters today.