It isn't right that people have to pay more to eat plant based substitutes over meat. Many families and students can't afford to live and buy the products they would rather have. It's not just about being vegan or vegetarian but also saving the planet. It seems insane that plant based alternatives are STILL more expensive than meat. Why? We should be encouraging people to eat less meat. It doesn't make sense. Please sign my petition to enable more families and others to be able to have a free choice over what they eat, not just based on what change they have in their pockets.