#FemeAlert - Stop Derogatory and Lewd Memes On Women!

#FemeAlert - Stop Derogatory and Lewd Memes On Women!

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Rediff.com started this petition to Google, Inc and

FEME: A meme/joke/forward/message that is disrespectful to women.

Everyday millions of messages are shared across social media platforms in India. From individual contacts to the multitudes of groups with family, friends, colleagues and peers, everybody shares messages, forwards and jokes which are often light-hearted and fun in nature. But between the laughs, we often fail to realize that a lot of these are often aimed at women. You could be a big believer in gender equality. You could be a staunch supporter of women’s rights. But chances are, whether unknowingly or in good humour you have shared, posted or uploaded or atleast laughed at Femes online, thus insulting them every time. There are are over 60 million memes that are discriminatory, derogatory and trivialising towards women that are floating in the vast ocean of social media and being shared everyday. It's time to refuse to be part of that toxic environment for women.

These jokes also create a vicious cycle of sexism at a grass-root level where patriarchal views of women as inferior are internalised and perpetuated further by jokes. Women are not jokes. And a study by American Psychology Association showed that such jokes do not just fuel hostile sexism - antagonism against women – but also push for a greater tolerance of gender harassment.

All this, stemming from just sharing a few jokes, in 'good humour'. While we can all use humour, we can rid ourselves of humour that has fuelled a culture that has made India rank #1 on the list of countries unsafe for women.

We are proposing that all impressionable and influential social channels, chat channels, and search engines take a stand against the creation and sharing of woman-centric memes by allowing users to block or report these visible in any format across digital media.

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