Heart FM East Midlands
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The East Midlands once had it's own local Heart fm on 106fm, covering Nottinghamshire, Derbyshire, Leicestershire and even parts of Lincolnshire, Heart 106 was hugely popular with its listeners and sponsors.
Heart had become an household name in the East Midlands and the name was very much loved by all its listeners just as the shows was such as Heart breakfast with Sam and Amy , Club classics at the weekend , Toby Ansist in the mornings and even the late show with Simon Beale.
Sadly in January 2011 Heart fm East Midlands was taken away when. Orion media rebranded the station to Gem 106 this was a move that was completed un called for and didn't connect very well with its established listeners as the heart brand had become a familiar name to its many thousands of daily listeners.
In 2011 Heart brand main owner Global radio plc rebranded rival stations Trent fm(Nottingham) , Ram fm(Derby) and Leicester Sound was all merged and rebranded to Capital FM East Midlands covering the whole East Midlands on 96.2/96.5 in Nottinghamshire , 102.8 in Derbyshire and 105.4 in Leicestershire , However it as been noticed that capital fm 105.4 Signal reaches most parts of the East Midlands , whilst 96.2/5 and 102.8 can also be heard clearly in Leicestershire, Therefore surely Global could benefit by using there 105.4 Signal to broadcast Heart over the East Midlands whilst keeping 96.2/5 and 102.8 as Capital East Midlands giving Global the best of both brands across the region, all that would be needed by Global would be an application for change of format on 105.4 to rebrand to Heart which would surely work well for national advertisers as well as Heart listeners , we devoted fans of the heart ask Global to consider there listeners and bring back heart fm to the East Midlands please give us back our heart.
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