This is about people having a choice.
Every single person, organization and business using Facebook Pages will be forced on March 30, 2012, WITHOUT CHOICE, to use a timeline that is not necessary, impedes communication, and affects privacy and malfunctions.
You can see a preview of timeline here: https://www.facebook.com/about/timeline
The Facebook timeline has been put in place for business, organization and community pages. The timeline hampers communication, is technically faulty, graphically heavy, and is not user friendly. Regardless of how the technology functions, users do not have a choice. This is against net neutrality, an Internet principle that Facebook supports.
EPIC [Electronic Privacy Information Center] is asking the FTC [Federal Trade Commission] to look further into Timeline because Facebook is already under scrutiny for privacy issues of the past. You can read more here: http://epic.org/privacy/facebook/
As an IT Tech, business owner, and public relations, I am currently test driving Timeline profossionally and personally.
In addition to the above, people [the public to all business, organizations and anyone that has a page in Facebook] have expressed to me personally that they have visited Timeline pages less frequent due to faulty functionality, extensive graphics and inability to spend extra time to access and post.
Using Timeline on my personal page, as well as my business, has made it more difficult to communicate and share information, privacy settings are readjusted without your consent, anyone can easily click on random information without you allowing it and in order to tighten up your own security, as a business, it takes at least 4 - 5 days to clear up anything you may have had on Facebook that you do not wish others to see.
I fail to see how Timeline will help brands, businesses and organizations when people do not wish to visit the pages due to Timeline and the interface malfunctions.
"Net Neutrality is the Internet’s guiding principle: It preserves our right to communicate freely online. This is the definition of an open Internet. It guarantees a level playing field for all websites and Internet technologies.
Net Neutrality is the reason the Internet has driven online economic innovation, democratic participation and free speech. It protects our right to use any equipment, content, application or service without interference from the network provider.
With Net Neutrality, the network's only job is to move data — not choose which data to privilege with higher-quality service and which to demote to a slower lane. Supporters of Net Neutrality include leading tech companies such as Amazon, eBay, Intel, Microsoft, Facebook and Yahoo." - Save The Internet
Timeline stands against net neutrality, an Internet principle that Facebook supports.
If changes are not implemented by Facebook to give users a choice to return to original Facebook interface, I foresee a drastic downfall of the quality of information that will be available on Facebook.
As of March 30, Timeline features will automatically apply to personal and business pages without you choosing this option. Facebook is going to do that for you.
Once mass implemented on March 30, there is no deactivation of timeline.
This petition will be delivered to:
1. Facebook Corporate Office | Headquarters, 1601 S. California Ave. Palo Alto, CA 94304, (650)543-4800
2. Facebook Corporate Office Headquarters HQ, 2012 1 Hacker Way Menlo Park, California 94025, Corporate Phone Number: 1-650-853-1300, Fax Number: 1-650-543-4801.
3. Facebook Corporate Office Headquarters, 156 University Ave. Palo Alto, CA 94301-1605, Corporate Phone Number: 1-650-543-4800, Corporate Fax Number: 650-543-4801.
Mark Zuckerberg, Founder, Chairman and CEO Facebook, Marc Andreessen, Co-founder, General Partner, Andreessen Horowitz, Jim Breyer, Partner, Accel Partners, Donald E. Graham, Chairman and CEO, The Washington Post Company Reed Hastings, Chairman and CEO, Netflix, Erskine Bowles, President Emeritus, the University of North Carolina, Peter Thiel, Partner, Founders Fund.
Facebook Executives: Mark Zuckerberg, Founder, Chairman and Chief Executive Officer, Sheryl Sandberg, Chief Operating Officer, and David Ebersman, Chief Financial Officer.
Office of Policy and Coordination Federal Trade Commission
600 Pennsylvania Ave, NW Washington, D.C. 20580 Room 383