Give Dragon Fruit it’s wings back permanently

Give Dragon Fruit it’s wings back permanently

Recent signers:
Lacy Castleberry and 12 others have signed recently.

The Issue

As a Red Bull enthusiast, Dragon Fruit Red Bull has always been my go-to drink. Its unique taste not only quenches my thirst but also provides me a dose of happiness unlike any other flavor. Unfortunately, Red Bull has chosen to remove Dragon Fruit from its prime line-up, something that feels deeply personal to me and many others.

Dragon Fruit flavored Red Bull is not just any energy drink flavor. It represents a diversity of taste alternating between sweet, fruity, and bitter. By discontinuing the Dragon Fruit flavor, Red Bull is reducing the variety of flavors it offers to consumers.

According to the statistics released by Beverage Daily, Red Bull sold over 6.3 billion cans worldwide in 2018 alone (source: Beverage Daily, 2019). With such enormous numbers, it's hard to believe that the Dragon Fruit flavor didn't find its loyal consumer base. It is important to respect the preferences of these consumers who, like me, favored the Dragon Fruit flavor.

Therefore, we call on Red Bull to return the Dragon Fruit flavor to its line of permanent offerings. By doing so, they would be recognizing and celebrating the diversity of their customer base, and honoring consumer's choices and preferences. Let's bring back the Dragon Fruit flavor as a permanent drink and give it its wings back. Please sign this petition to help bring our beloved Dragon Fruit Red Bull back to life.

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Recent signers:
Lacy Castleberry and 12 others have signed recently.

The Issue

As a Red Bull enthusiast, Dragon Fruit Red Bull has always been my go-to drink. Its unique taste not only quenches my thirst but also provides me a dose of happiness unlike any other flavor. Unfortunately, Red Bull has chosen to remove Dragon Fruit from its prime line-up, something that feels deeply personal to me and many others.

Dragon Fruit flavored Red Bull is not just any energy drink flavor. It represents a diversity of taste alternating between sweet, fruity, and bitter. By discontinuing the Dragon Fruit flavor, Red Bull is reducing the variety of flavors it offers to consumers.

According to the statistics released by Beverage Daily, Red Bull sold over 6.3 billion cans worldwide in 2018 alone (source: Beverage Daily, 2019). With such enormous numbers, it's hard to believe that the Dragon Fruit flavor didn't find its loyal consumer base. It is important to respect the preferences of these consumers who, like me, favored the Dragon Fruit flavor.

Therefore, we call on Red Bull to return the Dragon Fruit flavor to its line of permanent offerings. By doing so, they would be recognizing and celebrating the diversity of their customer base, and honoring consumer's choices and preferences. Let's bring back the Dragon Fruit flavor as a permanent drink and give it its wings back. Please sign this petition to help bring our beloved Dragon Fruit Red Bull back to life.

The Decision Makers

Red Bull GmbH
Red Bull GmbH
Red Bull North America
Red Bull North America
Dietrich Mateschitz
Dietrich Mateschitz

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Petition created on March 30, 2025