Get Diageo, Carlsberg, Heineken & more to swap their 6-pack plastic rings with eco ones.

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Let's get the multi-national brewing & drinks companies to switch from destructive plastic beer & soft drinks can ring-holders to edible, compostable & biodegradable ones. These alternative cool eco beer-can rings exist NOW, thanks to the ingenuity & care of New York agency We Believers & Saltwater Brewery, a craft brewery in Delray Beach, FL, USA. 

Saltwater Brewery, a company started by surfers, fishermen & “people who love the sea”, have developed edible ring-holders for their six-packs of beer. They're 100% biodegradable & compostable; made from barley & wheat remnants leftover from the brewing process & are 100% safe for fish, turtles, birds & other marine life to eat.


Our planet is drowning in a sea of plastic.

  • 8 million tonnes of plastic from a variety of sources end up in our oceans each year;
  • 80 percent of sea turtles & 70 percent of seabirds are still ingesting plastic today, according to research by Greenpeace; 
  • By 2050, it’s estimated there will be more plastic in the ocean than fish, with a knock-on devastating effect on sea birds & marine life; 
  • Each year, “an estimated 1,000,000 seabirds & 100,000 marine mammals & sea turtles die due to becoming entrapped in plastic or ingesting it,” as marine biologist Mark Tokulka says in the clip shown here. 
  • Over 6 billion gallons of beer are consumed each year in the USA alone, half of which comes in cans. Most of the plastic rings that hold those cans together end up in the ocean.

The current plastic ring-holders used for 4, 6 & 8-packs are one of the reasons that our precious marine life is dying unnecessarily in such horrendous numbers every year. Such ‘single use’, disposable plastic packaging is largely to blame. When this plastic breaks down into smaller particles & is ingested by marine life,  it also ends up in the human food chain, affecting our hormones, our livers & more.  

So it’s not just about preserving aquatic life & having cleaner oceans though those are very much important & necessary aims; it’s also very much about protecting our own health. The health of Planet Earth & our own health is inextricably linked.
Often such issues & numbers can seem overwhelming, remote from us, even unreal & so we think, what can I do? BUT this is an issue we CAN do something about.


1. SIGN THE PETITION to get the multinational brewing & drinks companies like Diageo, Heineken, Carlsberg, Anheuser-Busch, C R Snow, Tsingtao & more to make the switch to biodegradable & environmentally friendly ring-holders. 

2. SHARE this petition with your friends, family & colleagues on Facebook, Twitter & by email.  

This campaign's hope is that global industry leaders like Diageo, Heineken, Carlsberg, Anheuser-Busch, C R Snow, Tsingtao & more will follow the excellent, progressive & responsible example set by Saltwater Brewery & We Believers.

If they do, making the switch across the industry as a whole becomes much more feasible (aka affordable) due to scale & establishing a new industry ‘standard’. Manufacturing costs could also well drop; using by-products & following a virtuous business cycle can ultimately save both money & resources. Most importantly, the environmental 'cost' of plastic six-pack rings would vastly reduce, helping save our threatened & diminishing marine life.

Letting beer-lovers everywhere pick up their favourite six-pack with a guilt-free conscience. 

"You know, the big guys should learn from this small brewery..."



Additional Info:

Diageo state on their website that "water stewardship is our highest environmental priority & this is reflected in the Diageo Water Blueprint which defines our strategic approach to water stewardship. Our environmental policy reflects our aspiration to be a business which does not materially deplete natural resources, does not contribute to climate change, causes no lasting damage to species, habitats, or biodiversity - & wherever possible, improves the environment we operate in.”

Heineken mention their 'Value Chain' takes a holistic approach: "Our approach to sustainability covers the entire value chain ‘From Barley to Bar’”.

Carlsberg launched their 'Cheers to Green Ideas', a crowdsourcing campaign & competition. "Organisations, companies & members of the public were invited to get engaged & tell us how to make Carlsberg beer more sustainable". So here's another one Carlsberg!

China Resouces Beer states that "The Company strives to minimize the impact of its business operations on the environment & implements policies on environmental management & resource conservation.

Anheuser-Busch InBev state that “We understand the impact our business can have on the world around us, so we work diligently to mitigate that impact. We’re committed to doing our very best to conserve, recycle, reduce waste & use our resources wisely.

Anheuser-Busch InBev (& SABMiller), Heineken & Carlsberg together control 70% of the nearly $150 billion global beer market so those have been included here as has Diageo (Guinness) & also the Chinese beer companies C R Snow (the world’s best selling single beer brand by volume) & Tsingtao as China’s second largest brewery.

A note on the current plastic rings:

Some media outlets have shared information online about the 'photodegradable' plastic that is used in the current plastic rings. While this is technically correct, it is also the case that it can take upwards of 90 days (yes, a whole 3 months) for this process of degradation to occur. Even if/when the degrading process occurs more quickly (with more exposure to stronger sunlight for instance) & the plastic hasn't caused harm (yet), the degraded plastic still exists - now in even smaller particles & if/when these smaller plastic particles find their way into the ocean & our other waterways, they can be still be consumed by marine & other animals & enter our food chain. 

So, again, let's focus on ditching the plastic, not debating whether it is degradable or not, how much harm one kind of plastic does vs another or how many % of marine life were entangled or not. When & where a non-plastic alternative exists, that does no harm & even does some good, it's our collective duty to demand that alternative for ourselves & our home, Planet Earth.