GEICO: Stop giving teens girls a bad reputation as disordered eaters.
Geico is teaching teens girls to think of food as disgusting, or as the girls in the commercial saw it, “eww”. The message that is being sent to teen girls is that eating is something they shouldn’t do and that they should find it gross. In fact, this is called disordered eating, and it is a short way away from developing an eating disorder. Geico is wrong and needs to be stopped before this thinking is spread and accepted by teens and young girls.
- Vice President and Chief Marketing Officer
I am writing to you about your Easier Way to Save commercial, “Ew. Seriously? So Gross.” I do not like this commercial because it depicts teen girls as starvation experts who do not eat or like food. You will no longer get my business until you stop sending the horrible message that teen girls should not like to eat.
This ad/campaign is very problematic for teen girls because it sends the message that they don’t eat and if someone even thinks about eating is “so gross.” Eating disorders are very common among teens, both girls and boys. Many teens suffer from eating disorders and teen anorexia is most common in teen girls and half of the teens who suffer from anorexia also suffer from bulimia.
I formerly enjoyed your ads, but I no longer support Geico. In order to win my business back, Geico needs to understand that teen eating disorders are no laughing matter, it is something that should not be taken lightly. I am telling other consumers and all of my friends and acquaintances about my thoughts and encouraging them to take the same action.
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