GEICO: Stop giving teens girls a bad reputation as disordered eaters.

The Issue

Geico is teaching teens girls to think of food as disgusting, or as the girls in the commercial saw it, “eww”. The message that is being sent to teen girls is that eating is something they shouldn’t do and that they should find it gross. In fact, this is called disordered eating, and it is a short way away from developing an eating disorder. Geico is wrong and needs to be stopped before this thinking is spread and accepted by teens and young girls.

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The Issue

Geico is teaching teens girls to think of food as disgusting, or as the girls in the commercial saw it, “eww”. The message that is being sent to teen girls is that eating is something they shouldn’t do and that they should find it gross. In fact, this is called disordered eating, and it is a short way away from developing an eating disorder. Geico is wrong and needs to be stopped before this thinking is spread and accepted by teens and young girls.

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About-Face Petition Starter

The Decision Makers

Geico
Geico
Vice President and Chief Marketing Officer

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