Stop up-charging for women's plus-sized clothing
Every woman knows how hard it is to find a good pair of jeans: a pair that is the right fit at the right price. That’s why I was shocked when, during a recent visit to Old Navy’s website, I noticed that they were charging $12-$15 more for plus-sized womens jeans -- but not upcharging jeans for “big” men. If they are charging plus-sized women more to cover the cost of the fabric being used, then why aren’t they doing the same for men?
I was fine paying the extra money as a plus-sized woman, because, you know, more fabric equals higher cost of manufacture. However, selling jeans to larger-sized men at the same cost as they sell to smaller men not only negates the cost of manufacture argument, but indicates that Old Navy is participating in both sexism and sizeism, directed only at women.
Old Navy even takes it one-step further, by separating out “Women’s Plus” clothes into a completely different section of the website, but keeping all of the mens clothes together. I don’t understand why me and women like me are being singled out and forced to pay more by Old Navy, when our male counterparts are not.
This is entirely unfair and offensive on many levels. For a company like Old Navy, who claims to be inclusive and strives to provide affordable clothing for everyone, this practice completely undermines their mission.Please join me in calling on Old Navy to take a stand as a leader in their industry, and tell them to stop their discriminatory pricing practices and offer products at a fair cost to ALL people of size, not just men.
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