Arby’s currently faces mounting scrutiny and potential legal challenges regarding the perceived value and actual meat volume of its "Half-Pound" sandwich lineup, with consumers increasingly reporting significant discrepancies between heavily styled marketing images and the products received. This "meat-fishing" perception—where ads depict significantly more, and higher-quality, meat than what is served—has led to claims of deceptive marketing and eroded trust. By introducing a standardized, official "Full-Pound" roast beef sandwich, Arby’s can decisively resolve this disparity, directly addressing consumer demand for high-protein, "bulk-value" menu options in an era of high inflation. This initiative would effectively convert marketing "puffery" into a tangible, premium, and photographable product, allowing the brand to live up to its famous “We Have the Meats” slogan. Furthermore, a premium full-pound offering would set a new industry benchmark, differentiate the brand from competitors in the quick-service sector, and justify a higher, "value-added" price point that consumers are willing to pay for transparency and quantity.