Imagine any industry without competition. In the airline business that would mean sky-high fares, no choice, fewer amenities and an experience that leaves travelers feeling more like cattle than customers. Not a pretty picture.
But that very scenario could play out at Dallas Love Field without your voice.
Today, a single airline controls 90% of the traffic, 80% of the gates, and now they want more. Love Field travelers have already been shocked by average fares that jumped 37% from 2007-2012 – the largest fare increase for an airport of this size in the U.S. (according to a MIT study conducted last August). Unbelievable, right?
When Virgin America launched its DFW-California flights in 2010 it helped lower fares in the market at the time by more than 30%. Its new flights to San Francisco, LA, NYC, DC and Chicago will also bring more choice to Love, with new planes that offer three classes of service, WiFi, power outlets and touch-screen seatback entertainment on every flight.
Tell the City of Dallas Leaders leaders you think there’s room for a little healthy competition at Love.