Stop Foothills Brewing From Benefiting From Sexualizing Black Bodies!!!!
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Foothills Brewing releases a stout, annually, that the brewing establishment has named "Sexual Chocolate". The label contains a depiction of a black woman, insinuating sexual connotations. The imperial stout advertisement can be viewed at this link: http://bit.ly/2rQ5iDt
This imperial stout commodifies the body of the black woman, echoing long-standing views of racism and anti-blackness. The depiction of the black woman shows a black woman, insinuating sexual connotations, with the title Sexual Chocolate. In the past, this has been problematic because black women have been portrayed as sexual beings for the control of white men/white people. This depiction of this black woman is racist and anti-black in this way, and it shows that Foothills Brewing does not care about black lives. They are just like many other businesses that use black [women's] bodies in order to make money and profit off of them, when many black people are still struggling to survive.
Therefore, we, the concerned residents in Winston-Salem, North Carolina, are requesting an advertising of the stout that doesn't involve the objectification and hypersexualization, and we will refuse to patronize Foothills Brewing's establishment until such a change is made! The name, and the connotation that it provides, must be changed. This means that Foothills must withdraw the depiction of the black woman, with sexual insinuations, along with the name "Sexual Chocolate", which in itself disrespects, invalidates, and commodifies black women and their bodies in the name of corporate group.
It is time that establishments, such as Foothills, begin to value and respect black bodies. The time to unethically commodify the bodies of black people, especially black women, is over.
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