There’s an ad up in Times Square marketing appetite suppressant lollipops to young women and I need your help getting it taken down.

Telling young women and girls to ignore or suppress their hunger is dangerous. Join the campaign calling for Flat Tummy Co. to take their billboard down immediately.

Hunger is your body’s way of communicating when it needs food, which gives us energy, without which we cannot survive. There is something deeply wrong when marketers tell women that their appearance (based on sexist body standards) is more important than their health and survival.

As a fat woman, I can’t tell you the number of people who’ve told me that I should stop eating, or eat less. Or the number of people who’ve treated me terribly because of my size. We need to stop telling women and girls that they are only worth how skinny they are.

Messaging like this makes us more likely to start restrictive diets which too often lead to eating disorders. Diet culture is making us sick – and Flat Tummy Co. is profiting off it by selling us candy that’s not even FDA-approved.

We’re saying enough. Sign the petition and demand that Flat Tummy Co. remove its billboard immediately.