Have you ever wondered why is “Crush after use” written at the bottom of plastic water bottles? This sure does have a solid reason. Plastic water bottles have a tendency to accumulate germs in them after the initial usage. This is why crushing the water bottle after emptying it is important. Did you know that plastic bottles contain more germs than the germs on your toilet seat? This is because your plastic bottle has moisture content and when exposed to your surroundings, the germs start sticking to the bottle.

Radio City, India’s leading radio network, launched the ‘First Crush Karke Dekho’ campaign in Jaipur and reaffirmed its commitment towards developing sustainable and pollution free cities in India. Spearheaded by Radio City’s RJs, First Crush Karke Dekho’ , aims to enlighten the importance of recycling plastic and working towards making the city plastic free.

To raise awareness on-air, RJ’s encouraged listeners to share their first crush stories, later revealed the true motive behind the campaign and urged them to take a pledge to recycle plastic waste. RJ’s also visited various places in Jaipur including railway station to initiate a cleanliness drive by educating travelers on the use of bottle crushing machine to discard used plastic bottles. To amplify the message of cleanliness across masses, Radio City’s team will also paint the walls of the Jaipur station highlighting the hazards of single-use plastic. The campaign also generated awareness on replacing plastic bags with cloth or paper bags, emphasizing that change initiates with small steps that we undertake.

As per the Central Pollution Control Board’s report, India generates over 15,000 tonnes of plastic waste daily. Jaipur, a UNESCO World Heritage Site, grapples with the menace of plastic waste, most of which comes from single-use plastic like plastic bags and water bottles. With First Crush..Kar Ke Dekho’ initiative, Radio City stays true to its brand philosophy of ‘Rag Rag Mein Daude City’ and continues to leverage the power of radio to bring about a positive change in the society.