The Cherokee is an indigenous group of people who do not deserve to have their name slapped on a car to be made appealing to customers. It is cultural appropriation and racist which we cannot allow in our current times. They are using the name of a group of people treated with injustice as a way to make more money off of people completely dehumanizing them.

It's 2020, we cannot allow this to happen anymore. Fiat Chrysler Automobiles and Jeep have to change the name of their vehicles to end cultural appropriation.