Tasmanian potato farmers are under threat. After years of working with a fair pricing model that let them invest in farms, hire locally, and support communities, global giant Simplot and the supermarket duopoly are driving unfair cuts. 

Farmers face a 36% drop in returns, dragging prices back to pre-COVID levels despite soaring input costs, while supermarkets keep pushing your checkout prices higher. 

Growers can’t walk away; they carry debt for land and equipment, and their family livelihoods on their shoulders. This isn’t fair to farmers, their workers, or Tasmanian families. Fair food means fair prices. Stand with farmers to protect our food security.