Information sharing on Facebook has become essential for uncountable RESCUE networks in the United States and many countries throughout the world in saving lives, fighting cruelty against children and animals, as well as holding those who commit criminal acts accountable, giving us the ability of quickly and efficiently sharing important information and status updates on specific causes.
Facebook recently made changes in the way that news feeds, shares and updates are displayed, making it very difficult to spot urgent posts within the news stream, which in turn may fail to alert rescuers, activists and cross-poster of essential information.
I am appealing to Facebook Inc. executives to reverse this change to help us help others.
Changes were made recently in the way News Feed posts are displayed, specifically, the way they are now grouped as shared links, i.e. when separate posts are made by different Facebook users including the same link, these postings are bunched together as ONE post with several co-posts, attaching any Headings added by the new poster Under the Main Link, and therefore making it look like a plain comment.
This change may have seemed practical to Facebook designers/administrators, and, although unnecessary, were implemented to "improve" News Feed usage... not realizing the grave impact on networks of Facebook users.
The problem we, the users, have with this type of news grouping, is that EACH or ANY new Heading is easy to overlook, which is making communication between Facebook Users difficult in that said Headings often are Updates on certain issues that are being posted, specifically for those of us who are using Facebook as a means to help SAFE LIVES, networking special/specific needs such as Amber Alerts, Shelter Animals in urgent need of Rescue, etc.
Many of these postings are Extremely Urgent, every minute counts and truly may mean the difference between life and death. Therefore, we need to emphasize this urgency and the difference Facebook has been helping us make in people's and animals' lives.... we would like to continue to use Facebook for these purposes.
We strongly urge Facebook to reconsider the recent changes in the way News Feed Posts are displayed, and return to individual Posts, and thereby continuing to be the most effective communication tool in conveying urgent information.
Please do not make it harder for the users to succeed in the efforts of saving lives.
We understand that we, the Facebook users, are not paying customers and therefore may not have the executives ear, however, we are the ones who will click on your advertisers links, so it is in everyones best interest to make and keep Facebook as user-friendly as possible.