The Lunchables™ bus advertising wrap campaign has brought joy to countless San Francisco Bay Area and Silicon Valley residents, and stimulated increased interest in Kraft Foods' exciting line of Lunchables products.

However, the inevitability of any bus advertising wrap campaign eventually ending has cast a slight pall over the thrill we experience when we see a Lunchables-wrapped bus. Knowing the cruelties of the market will eventually take the Lunchables-wrapped buses from us makes every sighting of a Lunchables bus a precious, yet bittersweet experience.

Therefore, we call upon Kraft Foods to commit to extending this ad campaign by at least five years, and to consider renewing it in perpetuity. We further ask that the San Francisco Municipal Transportation Agency and the Santa Clara Valley Transportation Authority make every effort to work with Kraft Foods on this important initiative.

Photo credits: 40-foot VTA bus: Monica Mallon. 60-foot Muni bus: Alex Harmon. Both via Twitter