Highland Coffee is a popular Vietnamese coffee brand that has captured the hearts of many with its unique and rich flavors. Despite its popularity in Vietnam, this beloved coffee brand has yet to make its mark in the United States. The U.S. is home to over 1.3 million Vietnamese immigrants (Migration Policy Institute, 2018), many of whom would appreciate a taste of home through Highland Coffee's expansion into this market. Moreover, introducing this brand to the U.S could diversify our coffee industry and provide consumers with more choices for their daily caffeine fix.

The potential benefits are not just limited to consumers; expanding into the U.S could also open up new opportunities for Highland Coffee as America's love for coffee is undeniable - it ranks second in global coffee consumption (International Coffee Organization, 2020). This move could significantly boost their business growth and international reputation.

We urge Highland Coffee to consider expanding their operations into the United States, bringing their distinct flavors and quality products closer to millions of potential customers who are eager for more variety in their cup of joe.

Please sign this petition if you support bringing Highland Coffee's unique brews stateside!

VIETNAM RAAAAAHHHHHH