We would like to start a movement focused around the idea that Heelys should make a shoe for every consumer. The Heelys mantra has long been flawed. As most of their shoes have been tailored to specific younger consumers. We believe that there should be more options for people who have a more sophisticated taste in shoes. We believe the best solution to this problem is to design and make a Heely show that resembles work and cowboy boots. We also believe that a dress type shoe would be appropriate.