As part of the Directive 97/7/EC: "Whereas the free movement of goods and services affects not only the business sector but also private individuals; whereas it means that consumers should be able to have access to the goods and services of another Member State on the same terms as the population of that State;", we have the same right to buy and have access to all goods, merchandise and services as any of citizens of any EU country. Unfortunately, the Steam Store effectively takes that right away from us.