We, concerned individuals from diverse backgrounds and experiences need to  unite against brands like Dolls Kill that perpetuate rape culture, racism, and contribute to the stigmatization of mental illnesses. We firmly believe that it is our collective responsibility to hold these brands accountable for the harm they cause and to actively promote a society that is inclusive, respectful, and mindful of the impact of its choices.

Founded in 2011 by Shoddy Lynn, Dolls Kill quickly became one of the fastest global fashion brands. It gained it's popularity with their edgy and alternative clothing, mainly catering to subcultures like punk, goth, and rave. However, Dolls Kill has continuously received backlash for their insensitivity over the years and have finally reached their downfall by 2020 during the rise of the Black Lives Matter Movement.  

Dolls Kill has faced accusations of cultural appropriation, specifically for profiting from marginalized communities' aesthetics without giving credit or support. Their insensitive 2014 Halloween collection featured a Native American headdress, which failed to acknowledge the cultural heritage behind such styles. The brand's repeated confusion of inspiration with appropriation reflects a lack of cultural sensitivity and perpetuates erasure and commodification. It is crucial for companies like Dolls Kill to recognize the impact of their actions, engage in dialogue, educate themselves, and actively support the communities from which they draw inspiration. 

In 2016, Dolls Kill faced significant criticism for selling clothing items with troubling slogans like "Dead Girls Can't Say No" and "It's Not Rape If You Yell Surprise." These slogans not only trivialized the gravity of sexual assault but also perpetuated a culture that normalizes violence against individuals. By promoting and supporting Dolls Kill, we unintentionally contribute to the propagation of this dangerous narrative, which undermines the importance of consent and perpetuates harmful stereotypes. These messages reflect a blatant disregard for the well-being and dignity of survivors and foster an environment that tolerates and even glorifies sexual violence. 

Dolls Kill's marketing tactics have come under scrutiny for their use of mental illnesses as fashion statements. They released designs featuring phrases like "Anxiety Club" or "Eat Less," which exploits serious mental health conditions that affect millions of people worldwide. By turning these conditions into trendy slogans and commodifying them, Dolls Kill not only perpetuates harmful stereotypes but also contributes to the ongoing stigma surrounding mental health. These practices belittle the struggles and complexities of individuals living with mental illnesses, undermining efforts to promote understanding, empathy, and support for those affected.

In addition to promoting rape culture and racism, the CEO and Founder of Dolls Kill, Shoddy Lynn, used her platform to post a picture of her Dolls Kill LA store being heavily guarded by police officers during the Black Lives Matter protest in 2020. Her caption read, “Direct action in its glory. #blacklivesmatter” during a time when the whole world was waking up and joining the BlackLivesMatter movement. Lynn chose to support the actions of the police force and this generated backlash towards the brand, resulting in losing thousands of followers and customers overnight.

By uniting and signing this petition, we collectively implore individuals, influencers, and companies to withdraw their support from brands like Dolls Kill that actively promote rape culture, racism, and the stigmatization of mental illnesses. We believe it is crucial for consumers to make thoughtful and informed choices when selecting fashion brands, favoring those that prioritize inclusivity, respect for diverse cultures, and the promotion of positive mental health messaging.

With our united voices, it will carry the strength to convey a resolute message that the propagation of harmful ideologies in our society will not be tolerated. Together, let us utilize the power of social media and amplify our call for change by continuing to use the hashtag #boycottdollskill. By uniting against brands like Dolls Kill and their harmful practices, we assert our commitment to a society that values respect, equality, and the well-being of all individuals.

Sign this petition now to lend your voice to our cause and demand that brands like Dolls Kill be held accountable for their actions. Together, we can inspire change and foster a more inclusive, empathetic, and responsible fashion industry. Join us and end support for brands like Dolls Kill!