The latest Emami Fair & Handsome advertisements featuring popular actors like Shahrukh Khan & Suriya are racist and derogatory. These advertisements imply that dark-skinned people are not "handsome" and they must become fair. Sign the petition demanding Emami Ltd to immediately stop broadcasting this advertisement.
The advertisement is also in violation of the rules specified under rule 7 of the Cable Television Networks (Regulation) Act, 1995 and Rules and also violates the code of conduct specified by the advertisement standards council of India
It sends out a very skewed viewpoint of beauty and gender-roles, especially to minors. With popular figures endorsing these products, it is very likely that these advertisements create a deep impact and bias in the minds of the millions of people watching it.
How can we change this?
All advertisers in India are expected to follow the code of conduct as prescribed by the Advertising Standard Council of India (ASCI). The Programme and Advertising Codes prescribed under the Cable Television Network Rules, 1994 mandates this.
The ASCI code states that advertisements should not be offensive to generally accepted standards of public decency.
The Emami Advertisements clearly ridicule people based on caste, colour and depicts women in a deprecating manner and is therefore in violation of the ASCI code of conduct.
If we show the Advertising Standard Council and the Ministry of Information and Broadcasting that enough people find this ad offensive, Emami group will be forced to stop broadcasting this ad.
Links to the advertisements :
The ad ridicules feminine qualities and thus discriminates against women. According to the code laid down by ASCI as follows :
No advertisement shall be permitted which derides any race, caste, colour, creed and nationality;
The ad also discriminates based on caste and colour by showing that dark-skinned people are not “handsome”.
These advertisements are against the code of conduct laid down by the the Advertising Standards Council of India. It is also against the code specified under rule 7 of the Cable Television Networks (Regulation) Act, 1995 and Rules
Please take immediate action by taking these advertisements off the air.