A piece was aired on Sunday, October 7th, 2012, by Sixty Minutes regarding the cost of eyewear. There was no time given to those who create true premium eyewear, without designer labels and heavy licensing fees, or created by large corporate eyewear manufacturers (Luxottica). This piece creates a misleading impression that there is only mass produced, and according to 60 Minutes, overpriced, eyewear, or in the other extreme, entities like Walmart and Warby Parker. Totally misleading
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