The nation's largest food manufacturers, including Kellogg’s, Kraft Foods, ConAgra and PepsiCo, want you to believe that Froot Loops and other unhealthy foods are "Smart Choices." And they have somehow convinced representatives from the Baylor College of Medicine to back them up.
The new "Smart Choices" program--an industry-backed marketing ploy--puts a green check mark on products that are determined to be "smarter food and beverage choices." But the choices selected are anything but healthy.
Dr. Eileen T. Kennedy, president of the Smart Choices board and the dean of the Friedman School of Nutrition Science and Policy at Tufts University, said in a New York Times article that she supported giving Froot Loops the green check mark because compared to feeding your children doughnuts for breakfast "Froot Loops is a better choice."
Kellogg's Froot Loops Cereal is 41% sugar. There is nothing "smart" about Froot Loops or other foods packed with sugar.
The reality is that the food industry is using the Smart Choices program to deceive parents and other shoppers into buying the very food that has led to a costly epidemic of diabetes and obesity -- and researchers like Dr. Kennedy are abetting this deception by associating themselves and their respective institutions with the program.
This is outrageous.
Send a letter today and tell all four doctors supporting the Smart Choices program to stop shilling for Kellogg's. They, and the leaders of their respective institutions, need to hear that you think it is wrong for them to support any program that gives sugary cereals and other unhealthy foods a stamp of approval as healthy choices.
Froot Loops is 41% sugar.
You should know better, as doctors and as public health leaders, than to promote eating sugary cereals for breakfast. I am appalled that any university or nonprofit organization that supports healthy eating would want to be associated with an industry-backed promotional gimmick suggesting that Froot Loops and other clearly unhealthy foods are a good choice for children.
This is, simply put, unacceptable. I urge you to resign from the board of the Smart Choices program. Until you do, you not only cast doubt upon your own objectivity, but also on the credibility your institutions. I highly doubt that any of these institutions want to be associated with the idea that Froot Loops, or any of the other unhealthy foods manufactured by the program's sponsors are "Smart Choices."