Starting in 1973, Domino's started the "30 minutes or it's free" campaign, guaranteeing that customers would receive their pizza within 30 minutes of placing an order, or they would receive the pizza for free. But in 1993, after the company was faced with two lawsuits from people who were killed or injured by delivery drivers rushing to get pizzas delivered within the 30 minute timeframe, the company dropped the guarantee in the U.S.
Yet, the 30 minute guarantee is still going strong in South Korea, where in December 2010, a 24 year old College student and part-time delivery boy died after colliding head-on with a taxi while he was delivering an order. This young man was one of almost 1,500 accidents that occured last year alone involving bike-riding delivery men.
Tell Domino's that its "30 minute or it's free" guarantee in South Korea is outdated and dangerous, and it needs to end.
Photo Credit: Chuck "Caveman" Coker