Is Your Sexual Health Important To You? Us Too!
Do you think condoms are x-rated? I didn’t think so.
Yet, condoms seem far too sexy for Twitter.
Lucky Bloke, where I am founder and CEO, has been inundated for months with emails from “Twitter for Business,” urging us to try out Twitter Ads and turn our followers into customers. However, after we tried to participate in the program with a "Tired of lousy condoms?" sponsored Tweet, Twitter banned us from advertising entirely.
According to their confusing ad policies, any content that’s sexual (including safe sex education) and ALL contraceptives are prohibited.
This is simply unacceptable. Will you join us by signing our petition to Twitter to change its policy around global health? Join us as we #Tweet4Condoms!
Condoms save lives — and removing stigma will save more lives. This is not avant-garde or edgy positioning. Condoms are a necessary health item globally.
Our simple request for Twitter:
Kindly remove condoms (and the ability to share sexual health information) from Twitter Ads content blacklist.
In the fight against the spread of sexually transmitted infections (STIs) and unintended pregnancies, condoms are the first line of defense. If you restrict the distribution of condoms, you are restricting efforts to save lives.
Let’s acknowledge condoms for what they are: a necessary, safe, socially acceptable way for people to protect their health — and let’s encourage Twitter to show the world that they are utterly unafraid to challenge anyone who attempts to stigmatize or marginalize condom use.
(Please note, you can sign the petition without displaying your name. Your privacy is important to us too!)
Lucky Bloke is requesting that our allies, friends, and sexual health experts and advocates join the campaign by:
● SIGNING: this petition asking Twitter’s CEO Dick Costolo to remove
stigmatizing and harmful restrictions on condom advertising.
● TWEETING: @Twitter, @TwitterAds and Twitter CEO Dick Costolo
(@dickc) with the campaign hashtag #Tweet4Condoms.
(Click here -and scroll down- for sample Tweets)
● LEARNING: more about the campaign & sexual health:
SaferSex.Education Site brought to you by Lucky Bloke
We sincerely thank you for supporting our global health efforts!
You friends at Lucky Bloke
- Dick Costolo, CEO | @DickC
You know that condoms are the only, affordable form of protection against both sexually transmitted infections (STIs) and unintended pregnancies?
Of course you do. Which is why I’m so surprised that you would lump them in with the Ku Klux Klan, meth labs and AK-47s.
See, according to your confusing advertising policy, condom ads are censored based on whether or not sexual pleasure is portrayed. Moreover, absolutely no contraceptives options are allowed.
This is simply unacceptable.
Condoms are not shameful; neither is sexual health and pleasure.
In fact, studies show that if a condom doesn’t fit properly, men are less likely to use them. This is why we need to scrap shame around pleasure and understand how important it is to ensure consistent practices of safer sex.
Look, Dick, condoms save lives — and removing stigma will save more lives. This is not avant-garde or edgy positioning. Condoms are necessary to health globally.
In the fight against the spread of STIs and unintended pregnancies, condoms are the first line of defense. If you prohibit content about condoms and sexual health on such a global platform, you are restricting efforts to save lives.
This is why it is imperative that sexual health organizations and businesses with the global reach of Twitter work to normalize condoms as a public health item.
Our simple request: Kindly remove condoms and sexual health messages from the @TwitterAds content blacklist.
We’re encouraging our partners, allies, sexual health advocates and condom enthusiasts to sign our petition to change this policy.
Here’s our story:
Lucky Bloke, where Melissa White is the founder and CEO, has been inundated for months with emails from “Twitter for Business,” urging Lucky Bloke to try out Twitter Ads and turn followers into customers. So finally, just this April, she decided to give sponsored tweets a try. It seemed like a fantastic opportunity to amplify what Lucky Bloke does best: Help people find better fitting condoms — which allows for a safer, more pleasurable experience with condoms and thus increased condom use.
However, Dick, you rejected Lucky Bloke — and public health messages too.
Twitter denied Lucky Bloke from participating because of the "adult sexual products and services" policy, which includes all contraceptives. Other prohibited items include illegal drugs, weapons and hate-based content.
And while it appears there is a separate ad policy allowing condom ads, their entire account (@theLuckyBloke) was denied the opportunity to participate in sponsored ads — not just the tweet.
Censoring safer sex options on an influential global platform, such as Twitter, inhibits organizations and businesses — like Lucky Bloke — that are striving to improve access to, and messaging around, safer sex information, products and services.
Condom advocates already have a tough enough job. Twitter’s outdated, illogical ad policy certainly doesn’t make things any easier.
But I still believe in Twitter. I truly do. I believe in the promise Twitter made when it began in 2006 — of connecting people and ideas around the world. Indeed, you told Inc. Magazine that Twitter “utterly eradicates artificial barriers to communication.”
Our simple request:
Kindly remove condoms from the Twitter Ads content blacklist.
Let’s acknowledge condoms for what they are: a necessary, safe, socially acceptable way for people to protect their health — and let’s show the world that Twitter is utterly unafraid to challenge any who attempt to stigmatize or marginalize condom use.
Join us, Dick, and help keep your users truly safe.
Melissa White started this petition with a single signature, and now has 813 supporters. Start a petition today to change something you care about.