I am a regular McDonald's customer who recently won a prize via the restaurant's app. I was thrilled to have won something until I was told that my prize had expired, even though I was within the valid timeframe for claiming it. This is not just a story about my disappointment, it’s about fairness and transparency.

According to a survey by Mobile Marketer, 28.2% of McDonald's customers use the McDonald's app regularly (Mobile Marketer, 2020). Prizes and special offers are one of the key attractions the app offers. As such, it's essential for these offers to be clear, fair, and upheld to maintain trust among the millions of app users.

I faced an inconvenience, but this is not just a personal issue. How many others like me are there? How many prizes were unclaimed, not due to the lapses of the customers but due to unclear rules and policies of the app? I am asking not just for myself, but for all customers who use the McDonald's app.

McDonald's, a multi-billion dollar corporation with over 36,000 outlets worldwide, should strive to be transparent, fair and accountable in its dealings with customers. It should ensure that its promotional practices are honest and it should honor its promises.

Everyone deserves their fair shake – let's pressure McDonald's to adjust their app policies for the better. Sign this petition to demand transparency and fair practices in the McDonald’s app prizes.