BarkBox says they support the LGBTQ+ community, but when push came to shove, they paused ads for Pride products and sent an internal message calling Pride “a political statement.” That’s not allyship, that’s backpedaling.

We appreciate the CEO’s apology, but words aren’t enough. Real support means real action. If BarkBox truly wants to make this right, they should make a significant donation to LGBTQ+ organizations, not just “increase donations” in vague terms.

We want transparency. We want commitment. We want accountability.

Now is not the time for performative allyship. It’s time to show up. Sign this petition to demand that BarkBox:

• Make a large, public donation to a leading LGBTQ+ nonprofit
• Share transparent details of their support commitments
• Affirm their values in action, not just damage control

If they want LGBTQ+ customers to trust them again, BarkBox needs to prove they’re not just using Pride to sell products.

Sign now to demand real support — not just lip service.