To: The LEGO Group, Leadership & Brand Integrity Team

We, the undersigned, urge the LEGO Group to immediately revoke Bricks & Minifigs’ authorized reseller designation until full accountability is established.

Background

Bryan Mansell and his father spent decades — since the year 2000 — building a Star Wars LEGO collection valued at over $200,000. When his father’s health declined, Bryan consigned the collection to a Bricks & Minifigs franchise location in Salem-Keizer, Oregon, in late 2023. The consignment agreement allowed the store to sell individual sets while ownership of unsold items remained with the Mansell family, with the family receiving a 35% commission on each sale. 

When the store changed ownership, the new franchise operators claimed full ownership of the collection, effectively locking the Mansells out of their own property without costly litigation. 

The former franchise owner, Chrystal Gorman, alleges her store was “illegally seized by corporate” and that she was forced out “under threat of police action.” Despite Bricks & Minifigs corporate claiming consignment agreements are not authorized under franchise rules, the franchise agreement in fact does allow consignment. 

Bricks & Minifigs corporate spent most of May 2026 dismissing the public outcry as a “viral extortion campaign.” It was only after massive community pressure that CEO Ammon McNeff publicly apologized and offered to enter professional mediation. 

Why This Matters to LEGO

The LEGO brand is built on trust, creativity, and community — values that make it one of the most beloved companies on earth. Bricks & Minifigs markets itself as “the original LEGO-authorized reseller,” invoking LEGO’s name and reputation to attract customers, consigners, and franchise investors. When a company operating under that LEGO-adjacent halo allegedly strips an elderly collector’s family of a lifetime of treasured sets, LEGO’s silence is not neutrality — it is implicit endorsement.

The LEGO community deserves to know that the LEGO name cannot be used as cover for predatory business practices.

We Demand:

 1. LEGO Group conduct an independent review of Bricks & Minifigs’ business practices, particularly regarding franchise transitions and consignment handling.

 2. LEGO revoke or suspend Bricks & Minifigs’ authorized reseller designation until the Mansell family’s collection is fully returned or fairly compensated, and transparent reforms are implemented.

 3. LEGO establish clear standards for any company using the LEGO name or “authorized reseller” designation, including consumer protection requirements for consignment agreements.

 4. A public statement from LEGO Group acknowledging the community’s concerns and affirming the brand’s commitment to protecting collectors.

The LEGO community built this brand. Help us protect it.

Sign below to demand accountability.