Demand a Comprehensive Reformation of BMW's Design Team

The Issue

Having witnessed BMW's rich history, I appreciated the elegant and innovative designs the brand has consistently offered for years, they truly offered some of the Ultimate Driving Machines. Recently I, similar to many other fans around the world, have seen a dismal shift in BMW’s design patterns, which is the reason behind this petition. 

The current design team stands guilty of causing a visible decline in the aesthetics of the BMW range of cars. We must remember that BMW is not just any car manufacturer; its reputation is well-established. The company boasts 107 years of groundbreaking design history since its inception in 1916. This noteworthiness has been infringed upon by the present design team, whose decisions have led to lowered admiration for the brand (Source: Auto Evolution).

The specific issue lies in their recent design strategy. They have employed oversized grills, disproportionate lines, and removed traditional design elements, resulting in excessive backlash from fans, critics, and automotive specialists (Source: Motor1).

This is not a petition asking for unjust punishment; it's a call for necessary changes. We propose that BMW undertakes a comprehensive rethink of their design team structure and strategy. This would involve either upskilling the current design members or injecting new talent who respect automotive design heritage while pushing boundaries, as was traditional for BMW.

Help us restore and protect the integrity of the universally admired BMW brand. Let's work to bring back the glorious history that it takes pride in, upheld by balanced, innovative design choices, and not ones that arbitrarily disrupt its tradition. We implore you, sign this petition.

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The Issue

Having witnessed BMW's rich history, I appreciated the elegant and innovative designs the brand has consistently offered for years, they truly offered some of the Ultimate Driving Machines. Recently I, similar to many other fans around the world, have seen a dismal shift in BMW’s design patterns, which is the reason behind this petition. 

The current design team stands guilty of causing a visible decline in the aesthetics of the BMW range of cars. We must remember that BMW is not just any car manufacturer; its reputation is well-established. The company boasts 107 years of groundbreaking design history since its inception in 1916. This noteworthiness has been infringed upon by the present design team, whose decisions have led to lowered admiration for the brand (Source: Auto Evolution).

The specific issue lies in their recent design strategy. They have employed oversized grills, disproportionate lines, and removed traditional design elements, resulting in excessive backlash from fans, critics, and automotive specialists (Source: Motor1).

This is not a petition asking for unjust punishment; it's a call for necessary changes. We propose that BMW undertakes a comprehensive rethink of their design team structure and strategy. This would involve either upskilling the current design members or injecting new talent who respect automotive design heritage while pushing boundaries, as was traditional for BMW.

Help us restore and protect the integrity of the universally admired BMW brand. Let's work to bring back the glorious history that it takes pride in, upheld by balanced, innovative design choices, and not ones that arbitrarily disrupt its tradition. We implore you, sign this petition.

Supporter Voices

Petition Updates