On January 13, 2019, Gillette launched a 2-minute short-film about toxic masculinity aimed at establishing itself as a *woke* company.  It worked.  In two weeks, the video got more than 65 million online views and more than 10 billion online "impressions."  Gillette's online razor subscription sales increased.  And, in the face of fears that the ad would hurt Gillette's parent company, Procter & Gamble, P&G has actually seen its sock rise by more than 10% since the 5 weeks ad launched.  With the ad campaign that Inc. Magazine called an "absolute winner," P&G instantly created an entirely new market with millions of hyper-loyal socially conscious consumers who vote with their wallets.  

Where will this added value be going?

Per Bloomberg, $105 million of it is scheduled to be paid to Robert Kraft -- the billionaire owner of the New England Patriots, who sold the naming rights to Kraft's Foxborough, MA stadium where his team plays its home games.  The same Robert Kraft who Juniper (FL) police just caught soliciting a sex-trafficking victim for an act of prostitution at a strip-mall massage parlor.  

Yesterday the New York Times reported that the women at this massage parlor (including, presumably, Robert Kraft's victim) had been brought to America from China with the promise of a better life -- only to find themselves deprived of their passports, indentured into massage parlors, and required to have sex with over 1,000 strangers a year in exchange for payment to their captors. 

Kraft's abhorrent actions now require that P&G must put its money where its mouth is:  If P&G and Gillette truly oppose abuse of women, they must sever their relationship with Robert Kraft and the New England Patriots immediately. 

Sign this petition and let Procter & Gamble CEO David S. Taylor know that you were impacted by Gillette's "toxic masculinity" ad; that you abhor Robert Kraft's conduct; and that you expect his company to take the obvious action called for not only by his company's ad campaign, but by human decency, and sever its relationship with Robert Kraft immediately.