Shouldn’t sport promote a healthy lifestyle?
Instead, our major sporting codes seem happy to engage with sponsors that encourage people to make poor lifestyle choices, promoting alcohol, unhealthy foods and gambling which sends the wrong message to viewers in particular, impressionable children.
Shouldn’t there be more corporate responsibility from the major codes to ensure it promotes healthy messages rather than simply chasing the corporate dollar? I want to call them to account.
Back in the ’80s cigarette advertising was a big part of sport sponsorship, before such advertising was eventually banned.
With the issues associated with Australia's alcohol and obesity problems recognised and well understood, I think it is time that the major codes acknowledged that its association with unhealthy products is not in the best interest of Australians, nor in the interests of sport in general.
Watch closely the next time you are viewing a match and pay attention to the amount of coverage that brands like KFC, Wild Turkey and Victoria Bitter receive. Incredible bang for their buck and right in the face of children, the advertisers' ideal target market for future generational business.
Just like the promotional girls handing out cigarettes back in the '80s, kids are now being given freebies from KFC.
Please get on board with my petition and let’s start putting the pressure on to make this happen!