For too long, the cereal aisle has been representative of our patriarchal system by eliminating or outright barring female representation through mascots. Characters for all the biggest cereal brands -- Sir Charm, Tony the Tiger, the Trix Rabbit, Toucan Sam, etc. -- properly advertise the sugary cereal but do not exemplify that women can belong in the breakfast industry, too! It's outrageous and I want my daughters to grow up with cartoons tailored towards them, not just their brothers! Wilma or Pebble Flinstone AREN'T EVEN ON THE FRUITY PEBBLES BOX!

We call on Kelloggs, General Mills, PepsiCo, and Post to make this change!