Confirmed victory

Every year, Crayola makes about half a billion markers -- enough markers to wrap around the earth more than three times! -- and sells them all around the world. Millions of kids use and love Crayola products -- including the students at Sun Valley School, where I volunteer. That's why we're asking Crayola to make sure these markers don't end up in our landfills, incinerators and oceans.

“I love your markers, but I’d like to tell you it’s polluting. So can I please send some of your markers back? I love your product, but hate pollution," Zachary, age 9.

Around the world, people are starting to realize the massive problem of discarded plastics. It's not only a waste of resources -- it is detrimental to our wellbeing. Plastics, which escape into the ocean, are entering our food chain as they are weathered and broken down into smaller and smaller pieces. By establishing a take-back program for their plastic markers, Crayola can stop millions of markers from becoming pollution and waste.

“I want to let you know that I am not a useless little kid. I can make a difference! By telling you to recycle your pens," Dante, age 10.

”Will we ever be able to fix the hole in the ozone layer? I don’t like pollution because it hurts the Earth," Georgia, age 7.

“If we all came from the Earth… Then why are we hurting it so much? Earth is all we have left," Olivia, age 11.

We want Crayola to "make their mark" by starting a “take-back” recycling program for their markers. If Crayola can do it, we know other companies will follow. Crayola can be a leader for the environment.


Mr. Land and his “Kids Who Care” from Sun Valley School 

Slide show about this petition:



Video courtesy of David Levine

Plastic marker image courtesy of Thomas Hawk on Flickr

Video music courtesy of Moby Gratis, slide show music courtesy of iPhoto stock music

Letter to
CEO/President, Crayola Mike Perry
Chief Financial Officer and Executive Vice President, Crayola Smith Holland
Executive Vice President, Crayola Peter S. Ruggiero
and 2 others
Vice President, U.S. Sales, Crayola Rick Stringer
Crayola Stacy Gabrielle
I love Crayola products and I am a Crayola fan. I join with children’s author, Mr. Land and his “Kids Who Care” from Sun Valley School in asking you to establish a convenient take-back program for your plastic markers that kids can easily partake in. Specifically, we want used Crayola plastic markers to be recycled into new Crayola products that can be purchased again and again.

We are looking for your leadership to empower kids to be “green.” Will you take the lead and show the world that you care about keeping plastics out of landfills, incinerators and oceans? When plastics are sent to landfill, or burned for electricity, or washed into oceans, they pollute Earth.

Kids care deeply about protecting earth and they need your help. Crayola, will you please “make your mark” and show us how much you care about our kids and their future?


Mr. Land's "Kids Who Care" from Sun Valley School started this petition with a single signature, and won with 91,941 supporters. Start a petition to change something you care about.