It's simple: we don't feel comfortable investing in a company that doesn't have a good balance of men and women in the boardroom. This isn't some crazed feminst rant, it's common sense.

How can a company expect to thrive in a market--where 50% of potential customers are women--when they have no or few women among their top decision makers? This doesn't seem like a prudent business strategy.

In fact, a preponderance of research shows a correlation between high-level female executives and business success. 

By signing this petition, we've agreed not to invest in a company that doesn't have women (notice the plural) on their board. This petition is less about quotas, and more about our gut feeling that a board that looks like this isn't completely with it.

Still, we know companies love targets and deliverables. All a company has to do to be removed from this email list is issue a public statement comitting to increase the proportion of women on their board. Of course, to actually get our investment dollars, they'll have to actually change their boards. We can't take rhetoric to the bank. But we have to start somewhere.

Each time this petition is signed an email is sent to 40 CEOs of publicly traded companies--a random assortment of companies whose boards are 75% or more male. Hope they like email! 

Companies Least Likely to Get Our Money:

1. Apple (AAPL)

2. United Airlines (UAL)

3. Bed Bath & Beyond (BBBY)

4. Urban Outfitters (URBN)

5. Amazon.com (AMZN)

6. Zipcar (ZIP)

As one investor, you might not have much say at an annutal shareholders meeting. But a large group of us can make a big difference. If 1,000 investors sign this petition and each take $1,000 dollars elsewhere, companies on our shitlist will loose $1,000,000 in potential invesment money. If 10,000 investors sign, that's a cool $10 million. In this economy, who can afford to cost their company millions?

To learn more about this petition and other work/life research and news visit The Lattice Group.