Cool it, Gina! RI Won’t Pay for Your Lousy Ad Campaign.
The Issue
Cooler & Warmer & just pathetic That’s what we think of the “new” RI tourism slogan, video and website.
A nondescript logo. A meaningless tagline. Shots of New Zealand in the debut video. A website that looks like it’s from 1998, peppered with misinformation and directing potential tourists to restaurants (like Panera) that are in Massachusetts.
This is an all-new low in wasteful spending. We won’t stand for it.
There are many amazing talents in RI who could run strategic and creative circles around this sorry excuse for a campaign. Our beautiful state deserves to be featured for all of its incredible offerings.
We won't pay for this substandard, lazy work. We demand instead, Gina & Co., that you ask local creatives to come up with something better for a fraction of the price.
The Issue
Cooler & Warmer & just pathetic That’s what we think of the “new” RI tourism slogan, video and website.
A nondescript logo. A meaningless tagline. Shots of New Zealand in the debut video. A website that looks like it’s from 1998, peppered with misinformation and directing potential tourists to restaurants (like Panera) that are in Massachusetts.
This is an all-new low in wasteful spending. We won’t stand for it.
There are many amazing talents in RI who could run strategic and creative circles around this sorry excuse for a campaign. Our beautiful state deserves to be featured for all of its incredible offerings.
We won't pay for this substandard, lazy work. We demand instead, Gina & Co., that you ask local creatives to come up with something better for a fraction of the price.
The Decision Makers
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Petition created on March 29, 2016