

Convince Lotus to Rename Biscoff as Speculoos


Convince Lotus to Rename Biscoff as Speculoos
The Issue
I am a passionate consumer of the deliciously spiced shortcrust biscuit, currently known as Biscoff by Lotus. However, I firmly believe that the name 'Biscoff' does not do justice to this beloved treat. The original and more fitting name, 'Speculoos', is a term deeply rooted in our culinary culture and history.
The term 'Speculoos' comes from the Latin word 'speculum', which means mirror. This reflects the traditional method of creating these biscuits using wooden molds that imprint intricate designs onto them - a process that mirrors art in food form. On the other hand, 'Biscoff' is simply an abbreviation for "biscuits with coffee", which lacks depth and cultural significance.
Moreover, according to data from Google Trends (2021), there has been an increasing global interest in Speculoos over Biscoff over the past five years. This indicates that people are becoming more familiar with its original name and prefer it over its commercialized counterpart.
By renaming Biscoff back to Speculoos, we would be honoring our rich culinary heritage while also meeting consumer preferences. Therefore, we urge Lotus to consider this change seriously.
Please sign this petition if you agree that it's time for Lotus to rename their product as Speculoos!
The Issue
I am a passionate consumer of the deliciously spiced shortcrust biscuit, currently known as Biscoff by Lotus. However, I firmly believe that the name 'Biscoff' does not do justice to this beloved treat. The original and more fitting name, 'Speculoos', is a term deeply rooted in our culinary culture and history.
The term 'Speculoos' comes from the Latin word 'speculum', which means mirror. This reflects the traditional method of creating these biscuits using wooden molds that imprint intricate designs onto them - a process that mirrors art in food form. On the other hand, 'Biscoff' is simply an abbreviation for "biscuits with coffee", which lacks depth and cultural significance.
Moreover, according to data from Google Trends (2021), there has been an increasing global interest in Speculoos over Biscoff over the past five years. This indicates that people are becoming more familiar with its original name and prefer it over its commercialized counterpart.
By renaming Biscoff back to Speculoos, we would be honoring our rich culinary heritage while also meeting consumer preferences. Therefore, we urge Lotus to consider this change seriously.
Please sign this petition if you agree that it's time for Lotus to rename their product as Speculoos!
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Petition created on May 3, 2024