New Balance is openly endorsing Donald Trump, stating "[We feel] President-elect Trump [is] going to move in the right direction."  

How we spend our money is one of the biggest powers we have.  We must begin and sustain nationwide boycotts.  

We can demand and value a diverse, multicultural, open society that values and upholds all Civil Rights by refusing to spend our money on goods and services from companies that endorse Donald Trump and his rhetoric.

It is our duty to start a new Civil Rights Movement.  We are lucky to have the opportunity to change America; we must seize the moment and use our power.