With a release date planned for 2016, a new Ghostbusters film will hit the big screen for the first time in 27 years. Much like this year's Jurassic World, this ghostly new installment is bound to bring a fresh surge of nostalgia to audiences. Therefore, it's only fitting that Ghostbusters' marketing is just as reminiscent of the past.

Almost a decade after its discontinuation, the flavor of Ecto Cooler has become a cult classic. Several websites have published articles on its legacy, and one Ghostbusters fan blog even took the time to create a flavor similar to the original. Ecto Cooler is truly one of the most memorable movie/food tie-ins of all time.

Much like the titular cuisine in the movie Ratatouile, taste has the power to practically teleport people to the beloved moments of their childhoods. Even the detractors of Hi-C's lack of real fruit juice could be won over if this flavor returns to bring them back to the past. 

From a marketing perspective, this is a superb idea. in addition to hyping the new Ghostbusters movie, the resurgence of Ecto Cooler could bring new life to the Coca-Cola company's dipping sales. 

Just a few months ago, General Mills brought French Toast Crunch back to help their sinking sales as well. The return of this cereal brought the company a good amount of media attention, and it became a top-trending story on social media. Just imagine how much media attention Ecto Cooler will get with a big movie like the new Ghostbusters attached.

If the record-breaking opening weekend of Jurassic World means anything, it's that nostalgia has the power to bring in big bucks. So why not bring back the cool refreshing memories of Ecto Cooler and slime the shelves once again?