Confirmed victory
Petitioning Cleo Magazine Australia

Cleo Magazine: Stop digitally altering images to change appearances #RealGirlsCleo

Reality is beautiful. Stop using Photoshop to alter appearances.

Can you also let Cleo know that you signed and what you think by posting on their facebook page?

It's here: https://www.facebook.com/CLEOAustralia?filter=2 (Australia)

https://www.facebook.com/pages/CLEO-Magazine/305423871144?filter=2 (NZ)

In high school, not a day would go by without hearing another girl complain about her weight or appearance. I saw girls get severely bullied and excluded because they didn't live up to the beauty ideals of women in magazines. And it made me want to doctor my own appearance even more. 

My friends and I looked up to the models in Cleo magazine. It was one of the most popular among my classmates. But what I think many of us didn't know is that Cleo was altering the images of women to make them skinny and blemish free.

The altered pictures make readers question their weight, appearance and self-worth. I know this much first hand. They teach us that to be "pretty" you have to be thin and have perfect skin. Studies now show that these damaging images can lead to eating disorders, dieting and depression.

Distorting and editing the appearances of models in magazines is distorting the mental health of girls who read magazines that engage in these practices.

Public pressure is building across the world for magazines to stop altering images of girls. In the US a teenager convinced Seventeen Magazine to publish one unaltered spread a month after thousands joined her petition. I think Cleo should do the same for their readers. 

I want Cleo to stop selling images that hurt girls and break our self-esteem. Let us see real faces and real shapes in at least one photo spread a month -- and always put a warning symbol on any image that has been altered. 

It's time to put an end to the digitally enhanced, unrealistic beauty we see in the pages of magazines. Please sign my petition to Cleo Magazine editors calling on them to give us images of real girls in their magazines. 

And I'd love to hear your stories -- if you're on Twitter use #RealGirlsCleo hashtag. 

To help convince Cleo to get on board, I have launched the "Brainwash Project", which involves the presentation of this petition along with edition one of a new magazine showing what young females want and need in their magazines. To complete it, I need as much help as I can get, please visit: http://pozible.com/brainwashproject and/or www.facebook.com/brainwashproject for more information.

This petition was delivered to:
  • Cleo Magazine Australia
  • Cleo Editor
    Gemma Crisp
  • Photo Editor
    Jo Bainbridge
  • Art Director
    Yvonne Kanti
  • Beauty Editor
    Rachael Mannell
  • Online Editor
    Erin Van Der Meer


Jessica Barlow started this petition with a single signature, and won with 21,263 supporters. Start a petition to change something you care about.