Vermont's EAT MORE KALE is a small, eco-friendly t-shirt business with a mission to promote sustainable food messages. The company's sole proprietor, Bo Muller-Moore, has used the EAT MORE KALE logo in his t-shirt designs for more than 10 years, and he recently applied for a federal trademark on his business name. A federal trademark would block other artists from copying his design (which has happened in the past) and protect the livelihood he's worked so hard to build.
But if Chick-fil-A, a multi-million dollar fast food company, has its way, Muller-Moore won't be able to protect his business. The Corporate Goliath has threatened to block EAT MORE KALE's trademark attempt and shut the business down. Chick-fil-A uses the slogan "Eat Mor Chikin,"and it alleges that EAT MORE KALE confuses CHICK-FIL-A customers and dilutes its multi-million dollar industry.
This isn't the first time that Chick-fil-A has bullied this small business. Back in 2006, the fried chicken giant's lawyers sent Muller-Moore a cease-and-desist letter, ordering him to stop using the EAT MORE KALE logo and send Chick-fil-A all of his t-shirts. After Muller-Moore obtained legal counsel of his own, Chick-fil-A backed down.
This is a clear case of corporate bullying, and we won't tolerate it! Muller-Moore is a small business owner that supports sustainable agriculture--he is no threat to a multi-million dollar fast food company, and he has a right to pursue his livelihood.
Sign this petition demanding that Chick-fil-A stop blocking EAT MORE KALE's federal trademark. It's time we take a stand against corporate bullying.
- Corporate Public Relations Senior Manager, Chick-fil-A
- Vice President of Corporate Public Relations, Chick-fil-A
- President, Chick-fil-A
- Communications Director, Chick-fil-A
- Senior Vice President and Chief Marketing Officer, Chick-fil-A
I just signed the following petition addressed to: To: CHICK-FIL-A's Management Team.
Please quit blocking EATMOREKALE.COM’s federal trademark application.
This petition is against corporate bullying. Vermont's own EAT MORE KALE is a small, quirky family business. The business's owner, Bo Muller-Moore, makes one-at-a-time, hand-printed t-shirts that express support for local agriculture and community farmers’ markets. EAT MORE KALE is attempting to secure a federal trademark for the business name they've been using for more than ten years.
But Corporate Goliath fast food chain CHICK-FIL-A has threatened to block their attempt and shut them down, alleging that EAT MORE KALE confuses CHICK-FIL-A customers and dilutes their multi-million dollar industry.
Bo Muller-Moore makes eco-friendly t-shirts that support sustainable agriculture--his business is no threat to a multi-million dollar fast food company.
Please stop your corporate bullying of small businesses. Please immediately halt your actions to block EAT MORE KALE's federal trademark.
Jeff Weinstein started this petition with a single signature, and now has 42,749 supporters. Start a petition today to change something you care about.