As a small creator/editor on TikTok, I was disheartened when the platform introduced a new restriction, capping the number of hashtags per post to just five. This change has not only affected me but also many of my friends who are fellow creators. For us, hashtags are more than just a tool; they are a vital way to connect with others who share our interests and hobbies, allowing our content to reach a wider audience.

With this new limitation, the growth of our accounts is severely curtailed, making it far more challenging for us to expand our reach and share our creative endeavors. Many of us aspire to grow our accounts as a hobby, pouring countless hours into creating content that reflects our passions and interests. This restriction feels like a major step back, discouraging those of us who are trying to contribute meaningfully to the communities and fandoms that mean so much to us.

Hashtags are crucial for discoverability on TikTok. They help categorize content so users can find videos relevant to their interests easily. By limiting hashtags, the platform effectively reduces the visibility smaller creators have and impacts their ability to engage with broader audiences.

Understanding from verified data and analyses of social media usage, hashtags significantly boost content visibility and engagement. According to reports, posts with relevant and multiple hashtags receive up to 40% more interactions than those with fewer. By restricting hashtag use, TikTok overlooks the importance of this tool for both creators and their target audiences.

We urge TikTok to reconsider and revise this hashtag limit. Allow smaller creators to thrive and maintain the vibrant, diverse, and inclusive community that TikTok is known for. Sign this petition to support us in requesting TikTok to reevaluate their recent policy change and restore the former functionality that supported creator growth and connection.