In recent time we have went through many changes in the world, and many of those changes have been positive towards the communities we live in, national law, and being cautious internationally. However, I am unaware as to whose bright idea it was to do the complete opposite to help people, but the person or people responsible for creating a new design for the Casey’s brand has surely made a mistake that is sure to tank company reputation.

I could go into detail about what I believe is wrong with the new Casey’s logo, but all I would be doing is describing it. What I’ve gathered is, no matter who I’ve spoken with, everyone agrees that this new design is a negative change for the company. This makes me sympathetic for the general store I’ve grown much sentiment towards, because my observation proves that they’ve wasted a great deal of money on sign manufacturing, construction labor, and in-store brand merchandising.

Personally I like that Casey’s has their own line of products now, like chips, candies, sodas, and more. However, I, nor many other people across the Midwest, agree that the new in store brand should be presented using the new logo design.

For the better of the company, the logo we’ve always loved should have stayed and needs put back how it was. There was no need to fix what was not broken, but it is broken now.