Native Americans have attempted speaking out about Ralph Lauren's "Native inspired" designs which have perpetuated cultural appropriation, normalization of genocide and erasure of modern Natives. Ralph Lauren continues to be a repeat offender.An article on LastRealIndians will elaborate on the most recent offenses and why they are harmful. 
http://lastrealindians.com/pull-ralph-lauren-clothing-that-is-offensive-to-native-americans-by-danielle-miller/

The next step is to inform retailers of the concerns.
As retailers of Ralph Lauren products these companies share responsibility in the ethics of what they are selling and how they appeal to consumers.

Fortune listed TJX the company which owns brands such as TJMaxx and Marshall's as one of Ralph Lauren's biggest clients. Macy's Inc helps validate brands as well as pricing by also selling the products sold in TJX stores. 
The fact that Time and Fortune ranked TJX as one of the most powerful retail stores in 2014, shows the impact that they have on the way inaccurate representations of Native Americans they sell could impact mass consciousness. 
http://fortune.com/2014/07/24/t-j-maxx-the-best-retail-store/
http://time.com/3034442/tj-maxx-business/

Carol Meyrowitz was ranked #76 of the world's 100 most powerful women on Forbes. Meyrowitz leads more than 3,000 discount retail stores in six countries, including T.J. Maxx, Homegoods and Marshalls. Meyrowitz took charge in 2007, the company's $16 billion in revenue has grown to some $27 billion, while $690 million in profits has tripled to $2.1 billion. For someone who has a hand in directing these stores the relationships established with Tribal Nations should continue to be respectful and out of good faith. Cultural appropriation and exploitation of marginalized Native populations does not reflect well on their company's reputation and a boycott would not reflect well on revenue.

Terry Lundgren is esteemed for his hands on engagement approach and renovation and omnichannel initiatives, which suggest dedication to customer base.  “Whenever there is an incident of any significance, I am notified immediately." 
http://wwd.com/retail-news/department-stores/terry-j-lundgren-defender-of-the-faith-8081736/
Terry is Ranked #115 on Forbes
http://www.forbes.com/lists/2011/12/ceo-compensation-11_Terry-J-Lundgren_4HTJ.html

Terry has also participated in the ALS Ice Bucket Challenge so it has become clear that there is some commitment to be socially conscious. 
https://www.youtube.com/watch?v=fkEaczvYC0I
Macys has an entire section on their website dedicated to their holistic approach to diversity with employee categories consisting of: Black, Asian,Latino, LGBT, Women, Young Professionals, and multicultural categories. Perhaps this could have something to do with the absence of Natives within those categories? It would most certainty behoove Macy's to incorporate some resources on the inclusion of Native Americans by addressing issues like stereotypes and cultural appropriation. There are also Native conferences and events that happen annually all over the United States that they may consider attending to learn more about modern Native Americans beyond stereotypes.

As a business with BBB Accreditation Macys Inc. Should be transparent and responsive to customer concerns.
http://www.bbb.org/new-york-city/business-reviews/department-stores/macy-s-inc-in-new-york-ny-589/bbb-accreditation/

Ultimately representations matter. When major fashion brands and retail companies with major economic revenue flow sell oppressive imagery it sets precedents for everyone. Native Americans do not have the benefit of visibility being the small percentage of the population. Natives will continue to speak against inaccurate and offensive stereotypes and economic exploitation; but we need the help of our allies to join in solidarity. It is unethical for companies to take revenue from Native artisans with knockoff beadwork and tribal prints.It is unacceptable to continue to erase Natives with pan-Indian erasure and sentiments which romanticize Native extinction. By supporting this petition you are supporting cultural preservation and encouraging opportunities for collaboration with Natives in the future. By signing this petition you are acknowledging Native humanity and respect for cultural symbols and setting precedents for the future. For those who do sign, I thank you. 
Only through respect and reverence for cultural symbols will we find mutual understanding and epitomize the true meaning of diversity and unity.

Social Media contacts:
TJX Twitter: @TJXCo
Marshalls Twitter: @marshalls
Macy's Twitter: @Macys
#BoycottRalphLauren ht on twitter

Macys Facebook:
https://www.facebook.com/Macys?fref=ts
Marshalls Facebook: 
https://www.facebook.com/Marshalls?rf=103121449728374

Contact list: 
Carol M. Meyrowitz CEO of TJX
Chief Executive Officer and Director
Carol.Meyrowitz@tjx.com
(508) 390-1000

Macys corporate headquarters:
Phone Number: (513) 579-7000
Email: https://customerservice.macys.com/app/contact

Ralph Lauren customer service
1 (888) 475-7674
CustomerAssistance@RalphLauren.com
@RalphLauren on twitter