Carlsberg has reverted back to LDPE ― a type of plastic ― for their packaging, rather than continuging the use of the much more environmentally friendly cardboard packaging they have been using in recent years.

LDPE when exposed to UV light decomposes in 500 ― 1,000 years; if not exposed to UV light, it basically lasts indefinitely. LDPE has a huge environmental impact, and is not recycled in Norther Ireland at all, and in the rest of the world only 5.7% of it. Only recently Northern Ireland introduced the plastic bag tax in order to stem the flow of LDPE, and Carlsberg decisions to go back to it as a packaging material which is bound to end up in landfill sites flies in the face of that decision.

All of the above seems a very strange attitude by a company with the self-declared ambition to be the best at everything they do.