This is important because the latest commercial featuring the swim suit model, Kate Upton and the South West Patty Melt is inappropriate for family audiences, especially during the broadcast of the top-rated family show American Idol on Fox. In the past CKE Inc. has aired similar suggestive advertisements, however this one tops them all. The previous commercial with the Turkey bikini is using sex to sell, but in a more playful way. Like of course a bikini is going to get attention so they put hamburgers on a bikini. But it does not explicitly mention or portray sex. The newest commercial however, is explicit in that it actually implies that the girl is pleasuring herself in a sexual way. This sexually explicit material is not even portrayed on prime-time drama that is aimed for adults on network television, ABC, Fox, NBC, etc. why should it be appropriate for a commercial-no less a fast-food commercial?